Released on = December 13, 2005, 9:12 pm

Press Release Author = The Business Growth Specialist

Industry = Small Business

Press Release Summary = Many small retail business success stories snowball, or melt
like a snowball in the mid-summer sun at this time of year. We examine five common
mistakes that retailers could make at this time of year and then list how to avoid
them.

Press Release Body = \'Crazy\' times at Christmas can help your small retail business
success \'snowball\', or melt like snow in the hot summer sun.

In the lead up to and after Christmas, many small business retailers experience
large increases in the number of shoppers that visit their store, both online and
offline. Yet sadly for some retailers, this doesn\'t always equate to making more
profit.

For some retailers, if they don\'t plan and budget wisely, they can end up losing
money - instead of reeling it in at this time of year.

Business Growth Specialist, Casey Gollan from www.caseygollan.com.au has seen this
many times over the years and issues this timely warning.

\"With a lot of shoppers coming into your store, make sure you\'re taking steps to
make this Christmas season a profitable one\"

He lists these 5 common mistakes that small business retailers make at this time of
year, each with a remedy to help your business.

5 Common Christmas Mistakes And How To Avoid Them.

1. Over Staffing. Set staffing to make a profit. Put on two staff members to do 3
staff members work.

2. Not getting customer details. Capture your customers details so that you can
market to them year round.

3. Having Stressed Staff. Develop ways to keep your staff positive and enthusiastic.

4. No Sales & Expense budgets. Set budgets daily and weekly so that you can guide
your business into profit. Careful analysis of your POS system and P&L\'s will help

5. Spending too much of your Christmas sales. With an increase in sales, your
cashflow should be good. But don\'t spend it yet. You\'ll have suppliers to pay back
in 30 to 60 days, so put money aside to pay them.


With these 5 tips in mind, your business could have a good profitable time this
Christmas.

For more business growth tips get the 23 Secrets Of Business Growth Free by visiting
www.caseygollan.com.au


Web Site = http://www.caseygollan.com.au

Contact Details = Casey Gollan